Keely Lockhart: a website for a massage therapist and training academy
Keely is a specialist massage therapist in Loughton who also runs an accredited academy training other therapists. One site had to serve two very different visitors without confusing either.
The brief
Some visitors want a treatment this week. Others are therapists looking for a qualification. Both needed to find their way in seconds.
It had to feel calm and personal, like her treatment room, and make booking or enquiring about a course easy from any page.
What we built
Treatment or training
Two clear routes from the first screen: book a treatment, or view courses.
Every therapy explained
Sports, deep tissue, pregnancy, fertility, warm bamboo, lymphatic drainage and Indian head massage, each with its own detail.
The academy
Her accredited pregnancy massage diploma and courses, set out for therapists deciding where to train.
Her own look
A soft aqua palette and a hand-drawn floral mark, so it feels like her and nobody else.
Enquiries that arrive
A contact form that emails her directly, plus her Facebook and Instagram linked throughout.
Local search basics
Proper titles, descriptions and business details so she can be found for massage in Loughton.
Built for the phone first
Most people find a local business on their phone, so that's where we start. Every page is designed at phone width first and loads quickly on mobile data.
Want one like this for your business?
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